Scientific Advertising - Foremost Marketing & Advertising Book
Scientific Advertising - Foremost Marketing & Advertising Book
One of the earliest and foremost books on advertising and marketing.
Although this book is some what dated with many examples regarding mail order and print advertising it gives enormous insight into advertsing in general. These examples can easily be incorporated into online advertising not just for marketing purposes but may also be used in sale copy writing and improving site sales funnels.
Claude also discusses in some detail the needs and requirements of the potential customer and why they decide to buy or not to buy.
Here is a full list of the books chapters…
- Chapter 1: How Advertising Laws Are Established
- Chapter 2: Just Salesmanship
- Chapter 3: Offer Service
- Chapter 4: Mail Order Advertising
- Chapter 5: Headlines
- Chapter 6: Psychology
- Chapter 7: Being Specific
- Chapter 8: Tell Your Full Story
- Chapter 9: Art In Advertising
- Chapter 10: Things Too Costly
- Chapter 11: Information
- Chapter 12: Strategy
- Chapter 13: Use Of Samples
- Chapter 14: Getting Distribution
- Chapter 15: Test Campaigns
- Chapter 16: Leaning On Dealers
- Chapter 17: Individuality
- Chapter 18: Negative Advertising
- Chapter 19: Letter Writing
- Chapter 20: A Name That Helps
- Chapter 21: Good Business
If interested in Claude’s writing another of his books I found very useful is my life in advertising
Claude Hopkins | Our Rating: 
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